20 Inspirational Company Core Value Examples
Rebecca Michael has more than 20 years of experience writing for small business and ran her own content business. She was an early employee and content contributor at LegalZoom, specializing in educating SMBs on corporations and LLC business formations.
Lauren is an expert in starting a business. For more than 10 years, she’s taught courses to thousands of grad students and entrepreneurs. Lauren’s also coached hundreds of new business owners on formations, SMB software, and how to gain a competitive advantage in the marketplace.
Company core values are strategic traits, ethics, behaviors, and beliefs that are fundamental to the company’s mission and existence and should drive the business. They should be what the company values most in its practices, offerings, and employees.
We share inspirational core value examples to inspire your own core value development for your business. We studied Fortune and Glassdoor’s 2021 best big companies to work for and how these companies have set values that are unique to their overall vision as a business. We selected companies that weave their values into the very fabric of the company: the way they do business, reward employees, treat stakeholders, and communicate to customers.
Hilton Brands has six words that comprise its values. The one value that isn’t all that self-explanatory may incite some curiosity, and that’s “Now.” Hilton actually explains this word quite nicely: “Now: We operate with a sense of urgency and discipline.” In the world of hospitality, urgency is definitely something the customer values, and Hilton shows customer awareness by building a value upon this trait.
The company also cleverly designs its values around an acronym of the company name, which not only makes it easier for employees to remember, but also for other various stakeholders like customers and shareholders.
Hilton clearly lives its company values. As stated by one employee review on Glassdoor: “Hilton is an incredible company that provides growth opportunities and a purpose led culture.” This is a true demonstration of the company’s Leadership, Teamwork, and Ownership values as experienced by its employees.
71 Impactful Company Core Values Examples
From making hiring decisions to determining how to handle a difficult customer, company core values can guide the decision-making process in a variety of situations, but only if they’re codified and adhered to.
To help get you started in creating your own company core values based on your unique company culture, we’ve taken value-sets from the best places to work in each of the markets we serve. Rather than define parameters or tell you how to create values specific to your company, here is a list of 71 of the best places to work in America to get your creative juices flowing.
Be The Next: “We strive to set the highest standard of quality in everything we do. We always want to drive towards “the NEXT” great thing! By constantly challenging ourselves to improve and break new ground.”
Remember the Feeling: “Our world can be frustrating, confusing and even scary. We have all been there, so we show empathy and act with humility. We are all human, and therefore, we respect our customers, partners, and coworkers.”
Action Is Our First Instinct: “Our passion for our core purpose gives us courage to reach beyond our comfort zone to try innovative and unconventional ideas. We view honest failure as a learning opportunity for the future.”
Do The Right Thing: “Integrity is the foundation for everything we do. We are admired and respected for our commitment to honesty, trust, and transparency. We do the right thing — even when no one is watching.”
Stronger United: “The positive spirit with which we support each other fosters open, honest, and meaningful relationships. We celebrate and embrace our diversity. We invest in each other because we win or lose as a team.”
Do Your Research: Knowledge is power. Study, internalize and research so you can have a well-reasoned view. It’s about being prepared but also understanding that your view can change and evolve as you continue to do your research.
Start Simple: When taking on something new, the key is to just get started. Don’t worry about automating everything or having the perfect answer. Start simple. Test, learn, iterate.
See The Circle: “Every DailyPayer is part of this bigger mission and we are all working towards the same goal. Regardless of what you’re working on, you have a circle of colleagues that surround you. Involve them early and often because it will make us stronger.”
Pull The Wagon: “Winning takes teamwork, ambition and diligence, not egos. Pitch in and do whatever it takes to move the company forward. Leaders pull the wagon alongside the team. They don’t direct orders from it. Set the example. You’ll probably learn more by doing so.”
Move The Line: “Every day, in everything you do, challenge yourself and move the line. Push your own boundaries by focusing on incremental improvement. Be forward-thinking. Embrace change and innovation.”
We Win With Diversity: “Diversity is more than just the sum of our many parts. It’s our superpower — not just the right thing to do but how we win. Whether through diversity of background, experience, opinions, or views, it’s how we build a sustainable business.”
Act Like An Owner: “Decisions are creative opportunities for expansiveness. Be greedy for the best long-term outcome, even if it causes short-term sacrifice. Act with purpose and invent the future. Be maniacally focused on building the best long-term solutions for our stakeholders.”
Passion: “Passion generates excitement for what we do and how we do it. With Passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth.”
Integrity: “Integrity creates trust. As an organization, collectively, it’s our most valuable asset. Individually, it’s the constant choice to infuse every action with honesty, fairness, and respect for clients and colleagues alike.”
Unity: “Unity celebrates diversity. Synergizing the collective experiences, varied skills, and unique talents of every team member builds unstoppable momentum and drives unimaginable achievements.”
Innovation: “Innovation motivates action: to take risks, encourage curiosity and new ideas, learn from mistakes, and constantly strive to exceed expectations. Through innovation, we generate solutions for our customers and raise the bar — both within our workplace and throughout our industry.”